SEO & Social Media Hip Hop

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mOserious leads the lecture busting rhymes on SEO, Site Design and Social Media.

Social Media Rap

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Design Coding

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Paid Search Rap

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bloggers Unite for World AIDS Day 2008

Bloggers Unite

Bloggers Unite for Refugees United

On December 1st, bloggers from around the world will unite for World AIDS Day 2008. Worldwide an estimated 33 million people are living with HIV. In the United States, an estimated one million Americans are living with HIV. In response, both the National Institute on Drug Abuse (NIDA) and the U.S. Department of Health and Human Services, Office of HIV/AIDS Policy’s AIDS.gov have come together to share HIV/AIDS information with the blogging community for World AIDS Day 2008.

Please join us on December 1st in recognition of World AIDS Day 2008. NIDA and AIDS.gov are working with Bloggers Unite because we value and recognize the power of a voice. Multiply that voice by the thousands and the sound of humanity will echo the blogosphere. HIV/AIDS affects too many in our communities to ignore. Be a part of a growing community of leaders that lift their voices.

Together, we can reduce the stigma of this pandemic through our words, voices and actions.

Social Media in China: The Future

Just a few early Sunday morning thoughts on the not-to-distant future of social media in China.

  1. Social media will predominate the digital landscape in China
  2. Digital channels will be seen as gateways into and across the Chinese social media networks
  3. All digital Channels will be measured by their effectiveness to influence, contribute, and add value to social media
  4. All leading brands will adopt a Chinese social media strategy or they will loose relevance
  5. All agencies will build dedicated Chinese social media teams
  6. Social media will become the nexus for most digital strategies
  7. Social media will not be seen as a tactical or executional issue but a primary strategic issue

Value in Social Media

Chinese Social Media Value Chain

The value chain in Chinese social media is the same as everywhere.

Social media introduces a new communication model into the media mix.
This model still consists of standard attributes:

Critical elements in this new model are audience focused, and relate to relationships, participation, and value - this is the value chain in social media. Out of this value chain come opportunities and threats, and of course all of these elements are framed within a life cycle along a time line.

Bring Gifts, Not Sales People

So when you think about unlocking the value chain in social media you must put your audience front and center, enable and contribute value through helping to create and sustain this value chain.  In short, when opening doors into social media try bringing gifts not sales people.